As Marketing Manager at the company, my core objective was to coordinate and oversee all communication between the Group and AI Kosmo.Key responsibilities and achievements included:
Trade shows & event management: Handled end-to-end graphic design for exhibition booths and managed official event portals, securing 50+ business appointments.
Outbound marketing campaigns: Implemented automated cold email sequences via Instantly. Case Study: Booked over 20 qualified meetings during the Riva del Garda trade show.
Lead generation & Paid ads: Planned and executed Meta ad campaigns timed with key industry events.
Email marketing & nurturing: Dispatched 68+ targeted newsletters via HubSpot to drive lead nurturing and cross-selling across the customer base.
Social media & Digital presence: Managed social media strategy and content creation, driving a +170% boost in overall visibility.
Website Launch & SEO Optimization: Oversee the rollout of the new website (including graphic assets and Lottie animations), improving SEO and achieving a +128% increase in website traffic.
Webinars & online events: Organized monthly webinars for partners and clients to strengthen brand reputation.
Collateral & print design: Designed marketing materials including business cards, roll-up banners, booth graphics, and brochures.
Cloud infrastructure updates: Maintained and updated company announcements and digital assets within the corporate Cloud.
Tone & framing: Translated action-oriented Italian verbs (e.g., fissati, monitorare) into high-impact English professional resume keywords (securing, oversee, implemented).
Metrics: Numbers and performance indicators like +170% or 50+ are formatted directly within bullet points to capture recruiters' attention instantly.