Millet

Initially hired as a Sales Associate, I was later promoted to Marketing manager. In this role, I:

• Coordinated communications across 7 European stores

• Created both offline and online content for the brand

• Managed the product catalog on WhatsApp Business

• Developed monthly newsletters for customers at each store

• Case study on Barbolini's storytelling: thanks to a dedicated promo featuring this climber, who reached his first 8,000-meter peak wearing Millet apparel, a single Saturday generated over €15,000 in revenue.